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logo  CAUSE MARKETING & STORYTELLING
The definitive, free guide on CSR  (Corporate Social Responsibility) and authentic storytelling
Download the CSR Guide
Download the CSR Guide
Storytelling can
Storytelling can
inspire real-
inspire real-
world change.
world change.
Our guide gives
Our guide gives
you the tools
you the tools
and strategies
and strategies
to help make
to help make
that happen.
that happen.
Storytelling can inspire
Storytelling can inspire
real-world change. Our
real-world change. Our
guide gives you the
guide gives you the
tools and strategies to
tools and strategies to
help make that happen.
help make that happen.
Storytelling can inspire
Storytelling can inspire
real-world change. Our
real-world change. Our
guide gives you the tools
guide gives you the tools
and strategies to help make
and strategies to help make
that happen.
that happen.
An overview of the guide
We start with the basics of cause marketing and authentic storytelling, then we delve deeper into industry-specific knowledge for different professional groups. The guide also features guest articles from SBCC expert Susan Krenn and Social Impact Entertainment financing experts Will Nix and Rick Davis, as well as over 20 cause marketing case studies.
Download the CSR Guide
Download the CSR Guide
We start with the basics of cause marketing and authentic storytelling, then we delve deeper into industry-specific knowledge for different professional groups. The guide also features guest articles from SBCC expert Susan Krenn and Social Impact Entertainment financing experts Will Nix and Rick Davis, as well as over 20 cause marketing case studies.
We start with the basics of cause marketing and authentic storytelling, then we delve deeper into industry-specific knowledge for different professional groups. The guide also features guest articles from SBCC expert Susan Krenn and Social Impact Entertainment financing experts Will Nix and Rick Davis, as well as over 20 cause marketing case studies.
We start with the basics of cause marketing and authentic storytelling, then we delve deeper into industry-specific knowledge for different professional groups. The guide also features guest articles from SBCC expert Susan Krenn and Social Impact Entertainment financing experts Will Nix and Rick Davis, as well as over 20 cause marketing case studies.
We start with the basics of cause marketing and authentic storytelling, then we delve deeper into industry-specific knowledge for different professional groups. The guide also features guest articles from SBCC expert Susan Krenn and Social Impact Entertainment financing experts Will Nix and Rick Davis, as well as over 20 cause marketing case studies.
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1. Introduction to Cause Marketing
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3. Guest Articles
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2. Job-Title-specific Section
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4. Case Studies
Creating a common storytelling lens
This guide identifies key metrics that marketers and storytellers 
can use to evaluate their social and environmental impact.
No Poverty
Zero Hunger
Good Health and Well-being
Quality Education
Gender Equality
Good Water and Sanitation
Affordable and Clean Energy
Decent Work and Economic Growth
Industry, Innovation and Infrastructure
Reduced Inequalities
Sustainable Cities and Communities
Responsible Consumption and Production
Climate Action
Life Below Water
Life On Land
Peace, Justice and Strong Institutions
Partnerships
For The Goals
Sustainable development goals
Perspective Quadrant
The Perspective Quadrant was created by DocSociety (a documentary filmmaking org) to help storytellers hone the messaging of their content based on the issues and topics they plan on addressing.
Reveal
Reveal
Spotlight
Spotlight
Investigate
Investigate
Humanize
Humanize
The Three Theaters Model
A model that divides CSR initiatives into 3 “theaters”of impact: Equity and Charity (ex. donations), Symbiotic Programs (ex. ethical supply chain efforts), and Transformative Programs (ex. company-led programs that directly benefit local communities).
ESG
ESG is a set of tangible and objective metrics that corporations can use to evaluate themselves, and that consumers and investors can use to measure a company’s impacts.
The Three Theaters ModelESG
More than 20 case studies of great cause marketing
We analyzed over 20 well-known cause marketing case studies and created one-page breakdowns for each case study.
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logo pagatoniaLogo chipotlelogo chobaniLogo whole foodsLogo squarespaceLogo heineken logo vital farmsLogo naacpLogo greenpeacelogo vital farmslogo Logo homeboyLogo toms
logo pagatoniaLogo chipotlelogo chobaniLogo whole foodsLogo squarespaceLogo heineken logo vital farmsLogo naacpLogo greenpeacelogo vital farmslogo Logo homeboyLogo toms
logo pagatoniaLogo chipotlelogo chobaniLogo whole foodsLogo squarespaceLogo heineken logo vital farmsLogo naacpLogo greenpeacelogo vital farmslogo Logo homeboyLogo toms
logo pagatoniaLogo chipotlelogo chobaniLogo whole foodsLogo squarespaceLogo heineken logo vital farmsLogo naacpLogo greenpeacelogo vital farmslogo Logo homeboyLogo toms
logo pagatoniaLogo chipotlelogo chobaniLogo whole foodsLogo squarespaceLogo heineken logo vital farmsLogo naacpLogo greenpeacelogo vital farmslogo Logo homeboyLogo toms
The Authors
Cause Marketing & Storytelling was co-authored by Hiroki Kamada, Co-Founder of Prodigium, Frank Connelly, Head of Corporate Social Responsibility (CSR) at SIE Society, and Elyza Halpern, Marketing Director at Prodigium. Prodigium is also proud to be one of the founding members of the Social Impact Entertainment (SIE) Society, a global alliance dedicated to using entertainment to create positive change in the world.
Cause Marketing & Storytelling was co-authored by Hiroki Kamada, Co-Founder of Prodigium, Frank Connelly, Head of Corporate Social Responsibility (CSR) at SIE Society, and Elyza Halpern, Marketing Director at Prodigium. Prodigium is also proud to be one of the founding members of the Social Impact Entertainment (SIE) Society, a global alliance dedicated to using entertainment to create positive change in the world.
Cause Marketing & Storytelling was co-authored by Hiroki Kamada, Co-Founder of Prodigium, Frank Connelly, Head of Corporate Social Responsibility (CSR) at SIE Society, and Elyza Halpern, Marketing Director at Prodigium. Prodigium is also proud to be one of the founding members of the Social Impact Entertainment (SIE) Society, a global alliance dedicated to using entertainment to create positive change in the world.
Logo sie society
Cause Marketing & Storytelling was co-authored by Hiroki Kamada, Co-Founder of Prodigium, Frank Connelly, Head of Corporate Social Responsibility (CSR) at SIE Society, and Elyza Halpern, Marketing Director at Prodigium. Prodigium is also proud to be one of the founding members of the Social Impact Entertainment (SIE) Society, a global alliance dedicated to using entertainment to create positive change in the world.
You will receive updated versions of the guide with additional case studies if you sign up for a free SIE Society membership. Just download the guide and you will be invited to become an SIE Society member.
Download the CSR Guide
Download the CSR Guide
Get your free Cause Marketing & Storytelling playbook now!
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