EPSON – known as Seiko Epson Corporation in Japan – builds innovative technology into each of its products; innovations that benefit both people and the planet. EcoTank is a series of printers that are more environmentally friendly and efficient than standard printers. Inspired by the "out of the box" thinking that went into the printer’s design, we came up with a creative concept that would have been impossible to execute in live action, so 3D animation was the vehicle of choice.

The key to this project was good team building. Artists worked day and night on the animation, with creative directors in the U.S. and Europe, so we created a well-oiled  system of communication channels and feedback that allowed this video to be made across 3 continents.