We’re not ones to brag, so we’ll let them do it 
for us.

A product video is a highly stylized, tailor-made video consistent with your company’s vision created to show off a product's uses and benefits which will increase your consumers' desired workflow, quality of life or otherwise, increase brand awareness and bring traffic to your webpage.

A product video can increase visibility and sales for your company by providing a visually stimulating, informative medium to inform consumers about details and features of your product or service and introducing them to your company culture, therefore creating a closer relationship between consumer and provider. Giving your product a story has the potential to engage buyers emotionally making them want to be loyal to your specific product or company in general.

Product videos have a wide range of uses in marketing, from websites and social media to emails and trade shows. They're also handy for training and education. Videos are easy to share on social media, expanding your message's reach to more people and introducing your product to a bigger audience. Plus, they can boost your website's search engine ranking, making it more visible and attracting more traffic.

The purpose of a product video is to provide potential customers with a clear understanding of what the product does, how it works, and how it can benefit them. By showcasing the product in action, product videos can help overcome any doubts or objections potential customers may have, and create an emotional connection that can drive sales.

Video production involves several key stages. The first is planning, where the target audience, message, format, and script are defined. In pre-production, the team organizes casting, locations, props, and schedules. The production stage is about capturing the footage, which includes lighting, audio, and direction. Post-production follows, where editing, effects, music, and color grading refine the material. Finally, the completed video is delivered to the client for distribution on platforms like websites, social media, or presentations.

Overall, the cost to produce a product video depends on the scope and complexity of the project. It's important to work with a reputable video production company like Prodigium to ensure that you get a high-quality product that meets your objectives and budget. You can always contact us to inquire about a tailored pitch and budget