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A marketing video is a type of video content that is created with the goal of promoting a product, service, brand, or company. The main purpose of a marketing video is to generate interest, engagement, and awareness among a target audience, and ultimately drive sales or conversions.

A marketing video can increase visibility and sales for your company by providing a visually stimulating, informative medium to inform consumers about details and features of your product or service and introducing them to your company culture, therefore creating a closer relationship between consumer and provider. Giving your product a story has the potential to engage buyers emotionally making them want to be loyal to your specific product or company in general.

Marketing videos have versatile applications across different marketing channels, encompassing websites, social media platforms, email campaigns, and trade show presentations. Moreover, they serve internal functions such as training and educational resources. One significant advantage lies in their potential for expansive social media reach, as these videos are inherently shareable and readily disseminated through various online platforms. This phenomenon extends the scope of your message, introducing your product to a broader and more diverse audience. Additionally, videos offer benefits in terms of search engine optimization (SEO). By integrating videos into your website, you can enhance your search engine rankings, subsequently augmenting your online visibility and driving greater traffic to your website.

The purpose of a marketing video is to provide potential customers with a clear understanding of what the product does, how it works, and how it can benefit them. By showcasing the product in action, product videos can help overcome any doubts or objections potential customers may have, and create an emotional connection that can drive sales.

The video production process unfolds through several distinct phases. In the planning phase, the target audience is defined, objectives are set, and the format, script, or storyboard is determined. Pre-production involves coordinating the shoot, casting, location scouting, and scheduling. During production, filming takes place, involving lighting, audio, and camera work, along with actor direction and multiple takes.

Post-production focuses on refining raw footage through editing, visual effects, music, and sound design. Color grading ensures a polished look. Once perfected, the final product is delivered to the client for use on websites, social media, or presentations. This comprehensive process brings together creative planning, meticulous execution, and skillful post-processing to produce compelling visual content.

Overall, the cost to produce a marketing video depends on the scope and complexity of the project. It's important to work with a reputable video production company like Prodigium to ensure that you get a high-quality product that meets your objectives and budget. You can contact us to inquire about a tailored pitch by filling out our contact form.